I have a strategic, collaborative & consultative approach that delivers significant business impact without the typical budget, long turnaround times, and analysis paralysis 

Professional Profile

I’m a Strategic Insights and Analytics executive and I work as the voice of today’s and tomorrow’s consumer. I create compelling narratives to build brands, grow revenue and tap unmet needs, and I’m a trusted C-Suite advisor to guide and inform strategic brand decisions.

In today’s unpredictable environment it’s critical to understand consumers’ beliefs, behaviors, and needs to drive sustainable growth. But companies struggle to mine insights to capture rapidly evolving attitudes to deliver impactful marketing or identify the friction points that stall growth. 

My expertise is solving big problems, distilling complex data and research, and bringing stories to life. I have a track record of increasing sell-in, driving brand identity and attracting new consumers for both emerging and established brands. My accomplishments include identifying insights that have doubled revenue and reversed declining sales.

I’m an expert in both research and analytics which gives me a unique 360º approach to unlock deep consumer understanding and convert it into actionable insights. I can design and conduct first party data gathering (e.g. surveying, and research studies), as well as work with all syndicated data sources. I’m known for my consultative approach and providing innovative solutions that deliver real impact. 

Industry Experience

Consumer Goods, Retail, Broker (CPG/Retail), Non-profits, Start-ups, academic research (@NASA), Tech, SaaS, Direct to Consumer (DTC), e-commerce

Non-Profit Executive & Board Member

I serve as a Board member and Executive Co-chair leading the Northern California region of NextUp, a non-profit with over 17K members with the mission of advancing all women, growing business, and transforming our workplaces through the power of community. 

I am responsible for delivery and execution of the 2-year Regional Growth Strategy and AOP (Annual Operating Plan), development and achievement of success metrics and goals in collaboration with NextUp HQ & Board Officers in addition to: Prioritizing an inclusive mindset, appointing Region Officer Team, succession planning, and coaching/developing Board Officers. 

I've worked with..

Get in touch at contact@amberlaurel.com